How to Grade an Author’s Marketing Ability

By Rob Eagar  May 17, 2017  in Book Business, Leading Thoughts

 

Even though social media gets more headlines, recent studies by Custora and McKinsey Consulting revealed that email is 12 – 40 times more effective than all social media combined at acquiring new customers.

 

Convincing someone to buy a book will always be a subjective process. Yet, publishers have access to objective marketing data about what works and what doesn’t. Informed publishers should focus greater attention on numbers that reveal more confidence about an author’s actual marketing ability. I recommend these four metrics:  Read the article here