73% of Parents Read Aloud to Infants and Toddlers

73% of parents with children ages birth to 5 say they started reading aloud to their kids before age 1, with 30% beginning before the age of 3 months.
54% of children ages birth to 5 are read aloud to at home 5-7 days a week.
75% of parents with children 6-17 say strong reading skills are “the most important skill a child can have.”
The most frequent readers ages 6-17 are kids who read for fun and have parents who read often.  86% of their parents say reading books for fun is very or extremely important.

The link below takes you to free downloads of colorful graphic posters including “Read Aloud: Start Early & Keep Going.”  Data is from “Kids & Family Reading Report, 5th Edition” a survey conducted by Scholastic Inc. and YouGov between August and September 2014, which polled 506 parents of children ages birth to age 5, 1026 parents of children ages 6-17 and one child age 6-17 from the same household.  Report findings are summarized in an article by Carolyn Sun in School Library Journal on January 8, 2015, titled “Scholastic’s New Report Examines Kids’ Attitudes on Reading.”