Four Trends Driving Children’s Literature Today
Unlike earlier generations, today’s children are growing up in a world of smartphones, video games, and cross-media brands, and this development has sparked big changes in book readership. Explore the research about the current U.S. book market, growth opportunities, and the future of children’s literature. Children today consume many different types of media, but books are an important choice. According to research by Nielsen, reading is the second most popular media choice consumed in children's leisure time.
Download the 4-page brochure article by Canon Business Solutions.
In a 2015 webinar entitled Top Trends in Children’s Literature — Personalized and Interactive Books for the Holidays, sponsored by Canon Solutions America, Barb Pellow, Group Director of InfoTrends; Kristen McLean, Director of New Business Development at Nielsen Book; and Maia Haag, President of I See Me!, LLC, discussed their views of current trends in children’s books. Here are some of the key conclusions.
The brochure includes slides from the Digital Book World 2016 presentation by Dominique Raccah, publishing entrepreneur & founder of Sourcebooks on children's publishing trends.