Four Trends Driving Children’s Literature Today
Unlike earlier generations, today’s children are growing up in a world of smartphones, video games, and cross-media brands, and this development has sparked big changes in book readership. Explore the research about the current U.S. book market, growth opportunities, and the future of children’s literature. Children today consume many different types of media, but books are an important choice. According to research by Nielsen, reading is the second most popular media choice consumed in children’s leisure time.