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National Children’s Literacy Website

Published on November 26, 2017 | In Blog, Resources | 0 Comment

The National Children's Literacy Website is a unique children's literacy initiative and is part of the Soho Center's National Children's Literacy Information Project - a not-for-profit literacy initiative dedicated to advancing the literacy skills of young children, promoting literacy as an integral factor in the growth of society, and enhancing literacy in a variety of home and child care settings. We believe that reading is a fundamental skill needed by all, and we are proud of what we are doing to help children learn to read.

More than any other single skill, the ability to read - and read well - allows a child to succeed in school,  learn about the world, function in society, and someday have decent job options. Enhancing children's literacy is at the heart of the Soho Center's NATIONAL CHILDREN'S LITERACY INFORMATION project - a national children's literacy initiative.

The Soho Center is committed to promoting children's literacy in child care settings and home settings. Whether you are a family child care provider, a teacher in a child care center or Head Start program, or a parent of a pre-school or school-age child - there's a lot you can do.

 

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First Book National Book Bank: free quality books for children in need

Published on October 29, 2017 | In Blog, For Parents and Teachers, Recommended Books, Resources | 0 Comment

Sign up to get new books and resources for the kids you serve.

First Book is a non-profit that provides new books and educational resources - for free and at low cost - to schools and programs serving children in need, from birth to age 18. Our purpose is to raise the quality of education for children by making sure they have access to the resources they need to be successful in school and in life.

Why do I need to register?

First Book is able to make new, high-quality books and resources available to schools and programs like yours thanks to our partners in the publishing industry, who want to be sure the books are going to organizations serving children from low-income families. We take that promise to our partners very seriously. By registering, you are giving us the information we need to ensure that our books and resources are reaching the children in greatest need.

Eligibility

Have questions about if you are eligible to register with First Book? Learn more here.

First Book's privacy policy prevents us from sharing personal information with any outside party without prior consent.

If you have been impacted by Hurricanes Harvey, Irma, Maria or any other major natural disaster, you are eligible to register with First Book for a temporary membership even if you would normally not qualify. Please continue through the registration process to obtain your temporary membership.

Benefits
  • Free books from the First Book National Book Bank
  • Low cost books and resources from the First Book Marketplace at 50-90% off retail price
  • Funding from First Book's corporate partners and generous donors.

Registration will take a quick 5-10 minutes.

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Babies Need Words Every Day: Talk, Read, Sing, Play

Published on October 29, 2017 | In Blog, For Parents and Teachers, Resources | 0 Comment

 

 

Babies Need Words 3 Poster Image                               

 

The American Library Association's Association for Library Service to Children (ALSC) has launched Babies Need Words Every Day: Talk, Read, Sing, Play. These shareable resources were designed to bridge the 30 Million Word Gap by providing parents with proven ways to build their children's literacy skills. Babies Need Words Every Day resources include eight visually appealing posters that deliver simple, effective rhymes, games and other suggestions for immediate, enriching ways to communicate with babies.

These free posters are available in English and Spanish, and are ideal for posting above changing tables in child care centers, in doctors’ waiting rooms and anywhere else where children and their caregivers have a moment to talk, read, sing and play. ALSC also provides a book list that suggests some books for parents to request at their local library. Librarians should encourage their community partners to download and display these free printable resources.

Follow the Blog Tour! 

For insightful tip about how to incorporate these materials into a variety of settings, check out the Babies Need Words Every Day Blog Tour to hear from librarians who have found creative ways to display the posters and engage their communities in talking, reading, singing and playing with children. 

Posters | Book List | Media Kit

Posters 

Posters include a customizable space at the bottom right for your library to add its logo.
Due to our licensing agreement, any other content is to remain unchanged.  

Babies Need Words Play 1

11x17'' Babies Need Words Play Poster #1 English [PDF 12.45 MB]

11x17'' Babies Need Words Play Poster #1 Spanish [PDF 13.37 MB]

22x28'' Babies Need Words Play Poster #1 English [PDF 25.66 MB]

22x28'' Babies Need Words Play Poster #1 Spanish [PDF 26.26 MB]

 

 

 

 

 

Babies Need Words Play Poster 2

11x17'' Babies Need Words Play Poster #2 English [PDF 16.26 MB]

11x17'' Babies Need Words Play Poster #2 Spanish [PDF 12.86 MB]

22x28'' Babies Need Words Play Poster #2 English [PDF 25.92 MB]

22x28'' Babies Need Words Play Poster #2 Spanish [PDF 30.12 MB]

 

 

 

 

 

 

Babies Need Words Read Poster 3

11x17'' Babies Need Words Read Poster #3 English [PDF 14.22 MB]

11x17'' Babies Need Words Read Poster #3 Spanish [PDF 12.66 MB]

22x28'' Babies Need Words Read Poster #3 English [PDF 32.22 MB]

22x28'' Babies Need Words Read Poster #3 Spanish [PDF 35.12 MB]

 

 

 

 

 

 

Babies Need Words Read Poster 4

 

11x17'' Babies Need Words Read Poster #4 English [PDF 12.75 MB]

11x17'' Babies Need Words Read Poster #4 Spanish [PDF 11.71 MB]

22x28'' Babies Need Words Read Poster #4 English [PDF 27.84 MB]

22x28'' Babies Need Words Read Poster #4 Spanish [PDF 28.06 MB]

 

 

 

 

 

Babies Need Words Talk Poster 1

 

11x17'' Babies Need Words Talk Poster #5 English [PDF 12.75 MB]

11x17'' Babies Need Words Talk Poster #5 Spanish [PDF 15.32 MB]

22x28'' Babies Need Words Talk Poster #5 English [PDF 31.29 MB]

22x28'' Babies Need Words Talk Poster #5 Spanish [PDF 31.78 MB]

 

 

 

 

 

Babies Need Words Talk Poster 6

11x17'' Babies Need Words Talk Poster #6 English [PDF 17.29 MB]

11x17'' Babies Need Words Talk Poster #6 Spanish [PDF  15.01 MB]

22x28'' Babies Need Words Talk Poster #6 English [PDF 27.84 MB]

22x28'' Babies Need Words Talk Poster #6 Spanish [PDF 32.68 MB]

 

 

 

 

 

 

Babies Need Words Sing Poster 7

11x17'' Babies Need Words Sing Poster #7 English [PDF 17.92 MB]

11x17'' Babies Need Words Sing Poster #7 Spanish [PDF 15.66 MB]

22x28'' Babies Need Words Sing Poster #7 English [PDF 33.7 MB]

22x28'' Babies Need Words Sing Poster #7 Spanish [PDF 31.48 MB]

 

 

 

 

 

 

Babies Need Words Sing Poster 8

 

11x17'' Babies Need Words Sing Poster #8 English [PDF 13.53 MB]

11x17'' Babies Need Words Sing Poster #8 Spanish [PDF 12.89 MB]

22x28'' Babies Need Words Sing Poster #8 English [PDF 28.89 MB]

22x28'' Babies Need Words Sing Poster #8 Spanish [PDF 26.66 MB]

 

 

 

 

 

 

Booklist 

Babies Need Words Book List BrochureDownload the free Babies Need Words Every Day book list brochure. Filled with great titles that will go perfectly with your poster and media kit, this brochure is great for sharing with parents and caregivers! 

This document is available as a PDF that can be customized with your library or school's contact information. 

Babies Need Words Book List Brochure [PDF 3.11 MB]

 

 

Media Kit 

As a way to connect with community partners, ALSC has also created this customizable media kit. The kit includes an overview, talking points, press templates and project information that will inform local groups and media outlets. 

Babies Need Words Overview Flyer [PDF 695 KB]

Babies Need Words Press Release Template [Word 27 KB]  

Babies Need Words Letter to the Editor Template [Word 27 KB]

Babies Need Words Letter to Potential Community Partners Template [Word 24 KB]

Babies Need Words Talking Points for Librarians [PDF 715 KB]

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Earliest Childhood Experiences Build Brain Structure for Life – 2 min. video

Published on October 25, 2017 | In Blog, For Parents and Teachers, Resources | 0 Comment

from The Center on the Developing Child, Harvard University

 
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Early experiences affect the development of brain architecture, which provides the foundation for all future learning, behavior, and health. Just as a weak foundation compromises the quality and strength of a house, adverse experiences early in life can impair brain architecture, with negative effects lasting into adulthood.

brain_architecture-card
The development of a child’s brain architecture provides the foundation for all future learning, behavior, and health. Click here to see video.

 

 

Brains are built over time, from the bottom up. The basic architecture of the brain is constructed through an ongoing process that begins before birth and continues into Brains are buadulthood. Simpler neural connections and skills form first, followed by more complex circuits and skills. In the first few years of life, more than 1 million new neural connections form every second. After this period of rapid proliferation, connections are reduced through a process called pruning, which allows brain circuits to become more efficient.

Brain architecture is comprised of billions of connections between individual neurons across different areas of the brain. These connections enable lightning-fast communication among neurons that specialize in different kinds of brain functions. The early years are the most active period for establishing neural connections, but new connections can form throughout life and unused connections continue to be pruned. Because this dynamic process never stops, it is impossible to determine what percentage of brain development occurs by a certain age. More importantly, the connections that form early provide either a strong or weak foundation for the connections that form later.

The interactions of genes and experience shape the developing brain. Although genes provide the blueprint for the formation of brain circuits, these circuits are reinforced by repeated use. A major ingredient in this developmental process is the serve and return interaction between children and their parents and other caregivers in the family or community. In the absence of responsive caregiving—or if responses are unreliable or inappropriate—the brain’s architecture does not form as expected, which can lead to disparities in learning and behavior. Ultimately, genes and experiences work together to construct brain architecture.

Brain Plasticity
It is easier and less costly to form strong brain circuits during the early years than it is to intervene or “fix” them later.

Cognitive, emotional, and social capacities are inextricably intertwined throughout the life course. The brain is a highly integrated organ and its multiple functions operate in coordination with one another. Emotional well-being and social competence provide a strong foundation for emerging cognitive abilities, and together they are the bricks and mortar of brain architecture. The emotional and physical health, social skills, and cognitive-linguistic capacities that emerge in the early years are all important for success in school, the workplace, and in the larger community.

The Brain Architecture Game
The Brain Architecture Game was designed to help explain the science of early brain development—what promotes it, what derails it, and what the consequences are for society.

Toxic stress weakens the architecture of the developing brain, which can lead to lifelong problems in learning, behavior, and physical and mental health. Experiencing stress is an important part of healthy development. Activation of the stress response produces a wide range of physiological reactions that prepare the body to deal with threat. However, when these responses remain activated at high levels for significant periods of time, without supportive relationships to help calm them, toxic stress results. This can impair the development of neural connections, especially in the areas of the brain dedicated to higher-order skills.

 

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5 Ways to Make Search Engines Fall in Love with Your WordPress Website

Published on July 21, 2017 | In Blog, Resources | 0 Comment

by Stefano Maffulli, posted on 7.20.2017 in Website Magazine
For better or worse, search engines are still the tastemakers of the internet, the front door through which most of your site’s traffic will likely arrive. In the world of websites, think of search engines as sometimes-finicky, always-influential critics who possess the clout to make or break your fortunes.

It is handy to know a few tricks for putting your best foot forward with these powerful influencers, and doing all you can to make them, well, like you.

1) Roll out the red carpet with your WordPress settings.

Search engines experience your site by deploying programs called spiders to “crawl” it, allowing them to evaluate both its code and content. If your site is ready to be seen by the world, be sure to encourage search engines to take a good look.

On your WordPress dashboard, go to Settings > Reading, and look at the setting for Search Engine Visibility. There is a checkbox labeled “Discourage search engines from indexing this site” – once your site is live, this should always be unchecked.

2) Create compelling, unique content to win over visitors and search engines.

Search engines rank your site using algorithms that weigh more than 100 factors in judging the quality of your content. These algorithms are always being tweaked as well, but there are constants you can rely on to boost your site’s standing.

Generally, successful content helps site visitors meet specific needs. Whether you offer a product, service or simply information, understanding your site visitors and offering content meaningful to them is the way to build up trust – and an audience. Consider your visitors’ goals, and the pain points they face. Then, generate content that delivers knowledge your visitors will find valuable. Cover high interest topics, and include useful suggestions that visitors can put into action. If your site capably addresses the needs that people are using search engines to seek answers for, those algorithms will notice and your site’s rank in search results will improve.

Each piece of content you produce is a new opportunity to earn site traffic, so publish fresh material at a steady clip. At the same time, maintain a level of quality that keeps your audience’s trust – content must be worth their time. Also, experiment with forms of media beyond simple text. WordPress makes it easy to incorporate video and images into posts, which can help to communicate ideas visually and be particularly ideal for tutorials or complex information. Video and image content will also enhance your standing with search engines (especially videos, which can assist in establishing traffic and links from platforms, like YouTube, where that content can be shared). Podcasts and guest bloggers can offer additional opportunities for fresh formats, content, and linking, all of which tend to be appreciated by search engine ranking algorithms.

3) Know the keywords your audience searches for, and use them.

It’s critical to speak your target audience’s language when it comes to the search terms they use. Search engines know these keywords, and they’re more than happy to share that knowledge. For example, Google AdWords includes a feature called Keyword Planner  that provides the top keywords for specific topics. Similarly, Bing offers a Keyword Research tool.

Use resources like these to help create a list of keywords to target. Then, incorporate these terms strategically into your post and page titles, permalinks, header tags and body content – as well as your meta-descriptions, WordPress categories and tags. Shape your content to ensure that what potential visitors want (based on these terms) is what they get. Search engines want to play successful matchmakers between visitors and sites. Executing a thoughtful keyword strategy makes it easy for them.

4) Use a permalink structure that helps search engines "appreciate" your keywords.

WordPress offers a selection of formats for your permalinks (the URLs of your site’s posts and pages). Some formats prominently display the keywords you’ve carefully included in your posts, like so:

www.YourWordPressSite.com/Important-Keywords-Included

Whereas others don’t inform search engines whatsoever:

www.YourWordPressSite.com/?=50

The best practice is to use the title of your posts in the permalinks. To do this, select Settings > Permalinks from the WordPress dashboard, and set up your site to use /%postname%/. Note that it’s recommended not to use dates in permalinks – or any post for that matter – because users may be less inclined to read dated material. Also, if you already have a different permalink structure and wish to switch to using post titles, be aware that the change may cause current backlinks to become broken. An easy solution is to create redirection rules for your links, which can be done easily using this tool.

5) Impress search engines with an SEO plugin.

WordPress users have an advantage with search engines in that the platform includes many high-quality SEO plugins to choose from. These plugins offer features such as the ability to fine-tune permalinks, perform content analysis, ensure the functionality of backlinks and navigation controls and plenty more. We highly recommend the Yoast SEO plugin, the All in One SEO Pack, and SEO Smart Links (the latter of which offers the ability to automatically link keywords and phrases in your posts to relevant content across your site).

By customizing your WordPress settings, strategies and content to match the needs of your audience, you can simultaneously optimize your site to woo search engines while earning a special place in their rankings.

About the Author
Stefano Maffulli is the Director of Community at DreamHost, a Web hosting and cloud services provider for WordPress users.

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FREE for All: NYPL Enhances Public Domain Collections For Sharing and Reuse

Published on June 23, 2017 | In Blog, Resources | 0 Comment

New York Public Library Labs, Spotlight on the Public Domain by Shana Kimball, January 5, 2016

Today we are proud to announce that out-of-copyright materials in NYPL Digital Collections are now available as high-resolution downloads. No permission required, no hoops to jump through: just go forth and reuse! 

The release of more than 180,000 digitized items represents both a simplification and an enhancement of digital access to a trove of unique and rare materials: a removal of administration fees and processes from public domain content, and also improvements to interfaces — popular and technical — to the digital assets themselves. Online users of the NYPL Digital Collections website will find more prominent download links and filters highlighting restriction-free content; while more technically inclined users will also benefit from updates to the Digital Collections API enabling bulk use and analysis, as well as data exports and utilities posted to NYPL's GitHub account. These changes are intended to facilitate sharing, research and reuse by scholars, artists, educators, technologists, publishers, and Internet users of all kinds. All subsequently digitized public domain collections will be made available in the same way, joining a growing repository of open materials.

To encourage novel uses of our digital resources, we are also now accepting applications for a new Remix Residency program. Administered by the Library's digitization and innovation team, NYPL Labs, the residency is intended for artists, information designers, software developers, data scientists, journalists, digital researchers, and others to make transformative and creative uses of digital collections and data,and the public domain assets in particular. Two projects will be selected, receiving financial and consultative support from Library curators and technologists.

To provide further inspiration for reuse, the NYPL Labs team has also released several demonstration projects delving into specific collections, as well as a visual browsing tool allowing users to explore the public domain collections at scale. These projects, which suggest just a few of the myriad investigations made possible by fully opening these collections, include:

  • a "mansion builder" game, exploring floor plans of grand turn-of-the-century New York apartments; 
  • a then-and-now comparison of New York's Fifth Avenue, juxtaposing 1911 wide angle photographs with Google Street View; and
  • a "trip planner" using locations extracted from mid-20th century motor guides that listed hotels, restaurants, bars, and other destinations where Black travelers would be welcome.

The public domain release spans the breadth and depth of NYPL's holdings, from the Library's rich New York City collection, historic maps, botanical illustrations, unique manuscripts, photographs, ancient religious texts, and more. Materials include:

  • Berenice Abbott's iconic documentation of 1930s New York for the Federal Art Project
  • Farm Security Administration photographs by Walker Evans, Dorothea Lange, Gordon Parks, and others
  • Manuscripts of American literary masters like Walt Whitman, Henry David Thoreau, and Nathaniel Hawthorne
  • Papers and correspondence of founding American political figures like Alexander Hamilton, Thomas Jefferson, and James Madison
  • Sheet music for popular American songs at the turn of the 20th century
  • WPA-era lithographs, etchings, and pastels by African American artists
  • Lewis Hine's photographs of Ellis Island immigrants and social conditions in early 20th century America
  • Anna Atkins' cyanotypes of British algae, the first recorded photographic work by a woman (1843)
  • Handscrolls of the Tale of Genji, created in 1554
  • Medieval and Renaissance illuminated manuscripts from Western Europe
  • Over 20,000 maps and atlases documenting New York City, North America, and the world
  • More than 40,000 stereoscopic views documenting all regions of the United States
     
    Visit nypl.org/publicdomain for information about the materials related to the public domain update and links to all of the projects demonstrating creative reuse of public domain materials. Go forth, and reuse!

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Horse-Riding Librarians Were the Great Depression’s Bookmobiles

Published on June 22, 2017 | In Blog, Resources | 0 Comment

A Pack Horse Librarian returning over the mountain side for a new supply of books (Part of Goodman-Paxton Photographic Collection, Kentucky Digital Library)

During the Great Depression, a New Deal program brought books to Kentuckians living in remote areas

By Eliza McGraw, smithsonian.com, for Smithsonian Magazine, June 21, 2017 2:35PM

Their horses splashed through iced-over creeks. Librarians rode up into the Kentucky mountains, their saddlebags stuffed with books, doling out reading material to isolated rural people. The Great Depression had plunged the nation into poverty, and Kentucky—a poor state made even poorer by a paralyzed national economy—was among the hardest hit.

The Pack Horse Library initiative, which sent librarians deep into Appalachia, was one of the New Deal’s most unique plans. The project, as implemented by the Works Progress Administration (WPA), distributed reading material to the people who lived in the craggy, 10,000-square-mile portion of eastern Kentucky. The state already trailed its neighbors in electricity and highways. And during the Depression, food, education and economic opportunity were even scarcer for Appalachians.

They also lacked books: In 1930, up to 31 percent of people in eastern Kentucky couldn’t read. Residents wanted to learn, notes historian Donald C. Boyd. Coal and railroads, poised to industrialize eastern Kentucky, loomed large in the minds of many Appalachians who were ready to take part in the hoped prosperity that would bring. "Workers viewed the sudden economic changes as a threat to their survival and literacy as a means of escape from a vicious economic trap," writes Boyd. 

There had been previous attempts to get books into the remote region. In 1913, a Kentuckian named May Stafford solicited money to take books to rural people on horseback, but her project only lasted one year. Local Berea College sent a horse-drawn book wagon into the mountains in the late teens and early 1920s. But that program had long since ended by 1934, when the first WPA-sponsored packhorse library was formed in Leslie County.
For more images, and further information, click the link below.
Mountain recipes and scrap books of current events have been developed by the Packhorse librarians who deliver 3,548 books monthly (Part of Goodman-Paxton Photographic Collection, Kentucky Digital Library)

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Literacy promotion: an essential component of primary care pediatric practice

Published on June 21, 2017 | In Blog, Resources | 0 Comment

Pediatrics. 2014 Aug;134(2):404-9. doi: 10.1542/peds.2014-1384. Epub 2014 Jun 23.  Council on Early Childhood, High PC, Klass P.
 
"The AAP supports federal and state funding for children's books to be provided at pediatric health supervision visits to children at high risk living at or near the poverty threshold and the integration of literacy promotion, an essential component of pediatric primary care, into pediatric resident education. This policy statement is supported by the AAP technical report "School Readiness" and supports the AAP policy statement "Early Childhood Adversity, Toxic Stress, and the Role of the Pediatrician: Translating Developmental Science Into Lifelong Health."

Abstract

"Reading regularly with young children stimulates optimal patterns of brain development and strengthens parent-child relationships at a critical time in child development, which, in turn, builds language, literacy, and social-emotional skills that last a lifetime. Pediatric providers have a unique opportunity to encourage parents to engage in this important and enjoyable activity with their children beginning in infancy. Research has revealed that parents listen and children learn as a result of literacy promotion by pediatricians, which provides a practical and evidence-based opportunity to support early brain development in primary care practice. The American Academy of Pediatrics (AAP) recommends that pediatric providers promote early literacy development for children beginning in infancy and continuing at least until the age of kindergarten entry by (1) advising all parents that reading aloud with young children can enhance parent-child relationships and prepare young minds to learn language and early literacy skills; (2) counseling all parents about developmentally appropriate shared-reading activities that are enjoyable for children and their parents and offer language-rich exposure to books, pictures, and the written word; (3) providing developmentally appropriate books given at health supervision visits for all high-risk, low-income young children; (4) using a robust spectrum of options to support and promote these efforts; and (5) partnering with other child advocates to influence national messaging and policies that support and promote these key early shared-reading experiences." 

Copyright © 2014 by the American Academy of Pediatrics

[Indexed for MEDLINE]  Free full text PMID:24962987
DOI:
10.1542/peds.2014-1384

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Scholastic News Online

Published on June 19, 2017 | In Blog, For Parents and Teachers, Resources | 0 Comment

Welcome, Teachers

ALL GRADES

Reading Club

Book Wizard

Daily Starters

The Teacher Store

Browse free teaching resources by grade

 

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Marketing a Book on Any Budget, Part I

Published on June 19, 2017 | In Blog, Resources | 0 Comment

June 16, 2017
By Alex Daniel for BookLife by Publishers Weekly
 
Indie authors can successfully promote their books regardless of marketing budgets. Here's how to do it on the cheap.
 
This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200.

Marketing a Book on Any Budget, Part 1: On The Cheap

Book marketing can be a challenging—and very expensive—task for most indie authors.  After spending months working on a novel or work of nonfiction, for no pay or advance, many authors find they have little money for buying up targeted ads, hiring a publicist, or giving author websites all the bells and whistles. So what are cash-strapped authors' options for book marketing on the cheap?

Build a Website

Even authors who make a habit of digging under couch cushions for spare change can afford and should invest in a professional website. Author websites remain the foundation of marketing campaigns, and the central place where curious readers should be directed to learn about books, events, and promotions. And while author websites are vital, they don't need to cost much.

Hosting a basic website through a service like WordPress will cost $18 to register a domain and $13 per year to maintain it after that. Creating and hosting the site on WordPress ranges from no charge for a basic free site to $8.25 per month for a premium template that allows for additional audio, video, etc. There are tutorials available on YouTube to help authors learn how to get the most out of available templates. From these baseline options, authors may find it worthwhile to make a few additional investments.

“You can get a premium theme that is mobile friendly and SEO optimized for around $80, which will help discoverability,” says Joanna Penn, author of How to Market a Book, who writes about book marketing at TheCreativePenn.com. She adds that she recently redesigned her own website and is “definitely a fan of off-the-shelf design than can be upgraded over time.”

Those looking for a wider selection of options and higher level of design quality can consider services such as Squarespace. The company offers some beautiful templates, ideal for authors who want to make visuals central to their sites. But the basic Personal package will set you back $12 a month—more than some authors might feel comfortable spending.

"Choose one or two social-media platforms where your audience is and start an account."

Whether authors opt for basic or more advanced options, the key is to have a site with eye-catching information about books (and where they can be purchased), news and events, and contact details. And none of this needs to put a deep dent in self-publishers’ pocketbooks.

Get Social and Discoverable

With a professional website in place, the next essential step is letting readers know about your books. This is easier and cheaper than ever thanks to the wealth of social-media and book-discovery platforms available to authors, most of which are free.

“Choose one or two social-media platforms where your audience is and start an account,” advises Jan Bear, author of Target Marketing for Authors. “Get to know people, have conversations. Begin by being supportive before your book is out, and then when your book is ready, if it's good, your friends will help you promote it.”

Facebook, Twitter, Instagram, Tumblr, and Pinterest all have their advantages and all cost nothing. So authors can easily create accounts from which they can connect with other book enthusiasts and fans of specific genres.

Authors will also want to get on book-specific social platforms, particularly Goodreads, as well as LibraryThing. These are great places to connect directly with book clubs or interest groups, to connect with influential voices in these communities, and to run giveaways and other promotions. Besides the time it takes to update these profiles and to research whom to target, an author does not have to spend a dime to use these platforms as effective marketing tools.

And finally, authors should pitch their titles to book bloggers and writers who review self-published books for free.

Write Away

Authors can also get some cheap, effective marketing by using their writing skills to help draw attention to books. This begins with blogging (or creating video, audio, or other engaging content) regularly, ensuring that it is engaging, shareable, and gives visitors a reason to check back. Authors can get the most from these posts by sharing them on their social media sites and syndicating them on Goodreads and elsewhere.

But writers don’t have to stay only on their own blogs. An useful and free marketing tool is offering guest posts to other book blogs or submitting articles at outlets read by relevant  audiences.

“You get introduced to new readers, the readers get introduced to a new writer, and the host blogger gets a break,” Bear says of guest blogging. She adds that authors can extend this idea with a “blog book tour” when books are first released, in which they “schedule guest posts with relevant bloggers over a period of time—say, a week—and list the stops" on their websites.

Bear adds that of course there is another way authors can use their writing to help promote new books, and all their previous works: get to work on the next book.

 

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